D
Dave L
Guest
Selling an image and Product
Association
As I drive I can't help notice the "theme neighborhoods" that conjure up an image along with a house to sell. "The Laurels of Canyon Oaks" where a hole in the ground remains from where they uprooted a stump about ten years ago. "Rolling Flats" where otherwise flat glacier land takes on a new aura in name only. "Acres", "Oaks", "Lakes", "Green", all of which are names used to sell an image of affluence.
Or Product association where they sell you a product linking it to an idea you're already sold on. Some of the internet sales merchants use this saying "others who like this product bought this instead". Or "Where America Shops". Or "Family" ______, this or that....
Association
As I drive I can't help notice the "theme neighborhoods" that conjure up an image along with a house to sell. "The Laurels of Canyon Oaks" where a hole in the ground remains from where they uprooted a stump about ten years ago. "Rolling Flats" where otherwise flat glacier land takes on a new aura in name only. "Acres", "Oaks", "Lakes", "Green", all of which are names used to sell an image of affluence.
Or Product association where they sell you a product linking it to an idea you're already sold on. Some of the internet sales merchants use this saying "others who like this product bought this instead". Or "Where America Shops". Or "Family" ______, this or that....
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