IN the USA, a strange phenom has occurred in the last 20+ yrs.
The culture has developed into a "gotcha", system.
The media creates these Golden Calves...
Like, "homosexual"...>"gay rights"......"borders = Hate"....."only black lives matter"..
And if a person who is famous, or is a business that is large, does not bow before these Golden Calves, then the Media will find you and they will destroy you.
So, now, everyone is running and jumping to "support" what they hate, and what they would resist if they could, = because they know that if they don't support all the "Golden Calves" they will be called out, singled out, ridiculed, and destroyed by all Media Outlets......so, they support what they hate, they support what offends them deeply.... because they have no choice.