The Bible plainly teaches that Jesus is divine. When He came to Earth to die on the cross for humanity, He was God in the flesh (John 1:14; Colossians 1:15-19). Jesus unhesitatingly called attention to this fact on several occasions since the acknowledgment of this truth is necessary for salvation (Romans 10:9-10). Recall the incident 1,500 years before Jesus came to Earth when Moses was tending livestock in the desert and encountered a bush that was on fire but continued to burn unconsumed. Warning him to keep his distance and remove his shoes, God identified Himself as the God of Abraham, Isaac, and Jacob. Announcing to Moses his mission to return to Egypt to proclaim to Pharaoh God’s demands, Moses proceeded to offer a series of quibbles designed to justify his reluctance to go. One of those excuses was framed in this question: “If I come to the people of Israel and say to them, ‘The God of your fathers has sent me to you,’ and they ask me, ‘What is his name?’ what shall I say to them?” (Exodus 3:13, ESV). God’s response was decisive: “I AM WHO I AM.” And he said, “Say this to the people of Israel: ‘I AM has sent me to you’” (vs. 14).
The import of God’s declaration on this occasion pertains to the eternal nature of deity. God is the Eternal Present, i.e., He has always existed and always will because, unlike everyone else, He possesses infinite eternality. Incredibly, the same may be said of Jesus. He is “the same yesterday, today, and forever” (Hebrews 13:8). He declares: “I am the Alpha and the Omega, the Beginning and the End…who is and who was and who is to come, the Almighty” (Revelation 1:8)—precisely the same thing that is said about God (Revelation 4:8). Since the purpose of the Gospel of John is to cause people to believe that “Jesus is the Christ, the Son of God” (John 20:31), it is to be expected that the book should contain multiple allusions to the deity of Christ—and such is certainly the case. In fact, we encounter several instances in John where Jesus applies to Himself the same expression that God used at the burning bush: “I AM.”
For example, on the occasion when Jesus faced the incessant unbelief of the Jews, He forthrightly declared to them: “Therefore I said to you that you will die in your sins; for if you do not believe that I am He, you will die in your sins” (John 8:24). The word “He” is in italics in the NKJV and several other translations,1 indicating the translators’ insertion. However, in keeping with the theme of John, as well as the immediate context, its insertion is unwarranted and obscures the power of Jesus’ statement. He was, in fact, forthrightly declaring His deity to the hard-hearted Jews by identifying Himself with the same Deity that Moses encountered at the burning bush.2 This fact is evident in the context. Three verses later, Jesus again states: “When you lift up the Son of Man, then you will know that I am He, and that I do nothing of Myself; but as My Father taught Me, I speak these things” (vs. 28). Once again, the NKJV places “He” in italics. And then, for a third time, Jesus pointedly presses the fact to bring closure to His confrontation: “Your father Abraham rejoiced to see My day, and he saw it and was glad.” Then the Jews said to Him, “You are not yet fifty years old, and have You seen Abraham?” Jesus said to them, “Most assuredly, I say to you, before Abraham was, I AM” (vss. 55-58). The Jews correctly understood that Jesus was making a direct claim to Deity, evidenced by the fact that they prepared to execute Him for the capital crime of blasphemy.3 Jesus stressed this same point to the Samaritan woman with whom He engaged in a conversation regarding His identity. His remarks were such that she first considers Him to be a prophet (John 4:19). But as He continues to speak, she admits that she is aware of the fact that the Messiah/Christ was yet to come. He uses her admission to declare: “I who speak to you am He” (vs. 26).4 Once again, in various translations, the word “He” is in italics to denote its insertion. But I suggest that Jesus was connecting Himself with the “I AM” of the burning bush.
"I Am He" or "I Am"? - Apologetics Press