@JohnPaul :
FYI, I saw this report in Huffington Post:
' "...Most of my clients are in the older bracket," Gallo-Kohlas told The Huffington Post. "We see a lot of women in their sixties and seventies getting their first tattoos." Gallo-Kohlas recalls a woman in her sixties who got a tattoo because everyone in the golf clique at her gated community had one. It seemed like the thing to do in order to fit in.'
Many Women Get Tattoos Post 50 ? And Don't Regret It Later huffington post
I certainly don't buy the idea of getting tattooed just "to fit in", but it's very widespread; and age seems to be no barrier.
A lot of Christians tend to turn it into a witness opportunity with something faith based. (Whether or not other Christians would do the same or not, is another matter.)
PS: Your comment was specific; and so I'm reproducing without comment a relevant passage, explaining why it's done, which I saw in tattooseasily dot com
"
Rise in Popularity of Sleeve Tattoos for Women
Women know that getting a tattoo means a serious commitment since you will have something printed on your body all throughout your life. For this reason, careful decision making should be done when choosing the tattoo design that you would want, especially if you are aiming to have a bigger area in your body covered with tattoos.
Unlike in the past where people simply get small tattoos in places which can be easily hidden, getting a tattoo today is a way of saying something about yourself. This means that sleeve tattoos for women are carefully thought of and something that women want to really show to others.
More and more women have been getting sleeve tattoos because they see this as a way where they can further express themselves. While clothes can be changed easily, tattoos are there forever to remind women what they see in themselves, or even how they want to be. Tattoos, in a way, help women show who they are more than the clothes that they are wearing, making them even more confident each day."